Ser.mac – Latest news at Gulfood Manufacturing.

From 7 to 9 November, you can find us at the World Trade Centre in Dubai for the most important trade fair dedicated to dates.

The revelation in the selection of dates.

Technology at its purest and never-before-seen efficiency. It is called Ghibly and it is the new sorting line created for a batch of superior quality dates. A guarantee for the optimisation of production processes and reduction of costs. 

Ghibly detects Loose Skin in 5 categories, Yellow Cup/Ring and Humidity in 3 categories, in addition to reporting other parameters like size and weight. Ghibly is the result of years of experience in the industry and constant research in the field of innovation. 

Delicacy to protect.

At our Stand A7-16, at Block 10, we will show everything that Ghibly is able to do. Step after step, we will demonstrate how the delicacy of the Medjool date is protected from the very start. 

Our calibration systems can boast the use of artificial intelligence. The technology is able to select the fruit based on internal and external quality, colour, weight and diameter. All essential parameters to make a difference in your market of reference. 

Loose skin and drying. 

Our calibration system detects external quality – loose skin – and allows for perfect sorting between the moistest and the driest dates.

A competitive advantage that projects companies into the smart farming era, thanks to the automation of the highly technological sorting lines.

Solutions that have given Ser.mac an international attitude, capable of becoming a point of reference in Europe and in South America.

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